Free tool · ROAS
Is your ad spend actually profitable?
Enter your spend, revenue and margin. Get your ROAS, your break-even ROAS, and the number that matters most, profit after ads.
Your numbers
Results
How to read it
ROAS is revenue ÷ ad spend. On its own it’s a vanity number, a 4× ROAS loses money on thin margins, and a 2× can be brilliant on fat ones.
Break-even ROAS is 1 ÷ gross margin. If your margin is 65%, you break even at 1.54×, everything above that is profit, everything below is a paid-for loss.
Judge every campaign against break-even, not against Instagram gurus’ screenshots. And remember this is gross: your time, tools and my fee sit below this line.
Want the full picture, not just the maths?
My AI Ad Audit tears down your actual Meta or Google account and hands you a prioritised fix list.
More free tools
Work with me
Let’s talk about better results.
If you’re ready to grow your business, I’m ready to be your partner. Tell me where growth is stuck and I’ll reply within one working day with an honest read on whether, and how, I can help.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.