Google Ads · Search, PMax & YouTube
Own the searches your buyers are already making.
Google is where intent lives. I build search, Performance Max and YouTube campaigns around the exact queries your patients and customers type, then defend every pound of spend with negatives, scripts and clean conversion data.
Sound familiar?
Paying for clicks that never convert?
Broad match left unsupervised, PMax cannibalising brand, conversion tracking counting page views as leads, the classic ways Google quietly spends your budget. An audit usually finds 20–40% waste in the first pass.
What’s included
A complete system, not just “management”.
Keyword & competitor mapping
Full query mapping for your treatments and products, including the competitor and comparison searches most accounts ignore.
Search & PMax build
Tightly themed campaigns with ad copy written for the query, asset groups that don’t leak, and brand properly fenced off.
Negative & waste control
Weekly search term reviews, negative lists and placement exclusions so budget stays on buyers, not browsers.
Conversion tracking that’s true
Calls, forms and purchases tracked with enhanced conversions, so Smart Bidding learns from revenue, not noise.
How we’ll work
The first 30 days.
Waste audit
I pull your search terms, placements and conversion setup and show you exactly where money leaks, before changing anything.
Restructure
Campaigns rebuilt around intent themes. Brand, generic, competitor and PMax separated so you can read performance honestly.
Bid & copy iteration
Weekly bid strategy, ad copy and extension testing against your CPA and ROAS targets.
Expand
Once core search is profitable, we expand into YouTube and Demand Gen deliberately, not because Google’s rep suggested it.
Common questions
Asked before, answered straight.
Both, fenced properly. PMax works when it’s fed clean conversion data and can’t hide inside your brand traffic, that’s setup, not luck.
Yes, and you keep ownership and full admin access. Your account, your data, always.
I’ve run compliant campaigns for clinics for years, policy-safe copy and landing pages are part of the build, not an afterthought.
A weekly plain-English summary plus a live dashboard: spend, CPL/CPA, ROAS and what I changed that week.
Work with me
Let’s talk about better results.
If you’re ready to grow your business, I’m ready to be your partner. Tell me where growth is stuck and I’ll reply within one working day with an honest read on whether, and how, I can help.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.