Case studies
Fourteen engagements, written up properly.
Each one covers what was actually broken, exactly what I changed, and what it produced. No vague claims, no invented numbers.
My Cosmetic Centre
Lead quality rebuilt for a Dubai aesthetics clinic: consultation-intent campaigns, conditional forms and a WhatsApp-firs
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UK Hair Transplant Clinic
Full-funnel Meta strategy generating qualified international leads for a UK hair transplant clinic, with landing pages a
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Twenty One Again
Conversion campaigns and creative testing for a beauty brand, scaling spend while holding return on ad spend through str
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Medical Hair Centre
Search campaigns rebuilt around treatment-intent keywords with negative-term discipline, turning wasted broad spend into
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E-Commerce Platform
Shopping campaign restructure with feed optimisation and margin-led bidding, driving revenue growth at target ROAS.
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High-Competition Vertical
Six-times return on ad spend achieved in one of the most expensive auction environments through ruthless query sculpting
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Hair Growth Centre
UGC-led TikTok campaigns that made a clinical brand feel native to the feed, building awareness that converted downstrea
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Medical Centre
Lead generation system for a medical centre combining Advantage+ structure with strict lead qualification, scaling spend
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FouFou Pet
Meta strategy for a UAE pet brand: catalogue campaigns, creator content and retention flows growing online revenue.
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Luxury Real Estate
Premium off-plan lead generation in Dubai’s most competitive category, with lead scoring that protected sales-team time.
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Sooq Beirut
SEO programme for an online art store across the UAE and GCC: technical foundations, collection-page optimisation and co
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AI Team Force
Scaling organic growth for a SaaS AI platform from a near-zero base: topical authority build, product-led content and te
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Post-Migration Recovery
A site migration had quietly cut organic traffic. Full recovery protocol: redirect mapping, index cleanup and template f
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Consumer Brand
$1.3M+ in Amazon ad spend managed into $9M+ attributed revenue at 6.95x ROAS through margin-led campaign segmentation an
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Let’s find the money you’re leaving on the table.
Tell me where growth feels stuck. Usually within the hour you will have my honest read on what’s leaking, what it’s costing you, and whether I’m the right person to fix it. No pitch deck, no pressure.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.