Free tool · Tracking
Campaign URLs your analytics can actually read.
Build clean, consistent UTM-tagged links for Meta, Google, TikTok and email, lowercase, no spaces, no chaos in your GA4 reports.
Your numbers
Results
The naming rules that save your reports
UTMs are free, and yet most ad accounts I audit have three spellings of the same source. The fix is a convention: always lowercase, underscores instead of spaces, and the same source/medium pairs every time.
My defaults: Meta ads are facebook / paid_social, Google Ads is google / cpc, email is newsletter / email. Put the ad or creative variant in utm_content, that’s how you see which creative actually drives revenue in GA4.
Want the full picture, not just the maths?
My AI Ad Audit tears down your actual Meta or Google account and hands you a prioritised fix list.
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Let’s find the money you’re leaving on the table.
Tell me where growth feels stuck. Usually within the hour you will have my honest read on what’s leaking, what it’s costing you, and whether I’m the right person to fix it. No pitch deck, no pressure.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.