Meta Ads · Facebook & Instagram
Meta Ads that book patients, not just clicks.
I’ve spent years running Meta for hair transplant clinics, aesthetic practices and DTC brands. The playbook: creative that stops the scroll, structure that feeds the algorithm clean signals, and landing pages that convert the click.
Run personally by Hasnain Jameel · Dubai, UK and US clients · month to month, no lock-in
Sound familiar?
Spend going up, results going down?
Rising CPMs, creative fatigue and iOS signal loss punish accounts that are set up the old way. Most accounts I audit are over-segmented, under-creative and tracking the wrong conversion. All three are fixable in weeks, not quarters.
What you get
Everything below is included. Not upsold later.
Account & pixel rebuild
Clean campaign structure, consolidated ad sets, Conversions API and event quality fixed so Meta optimises toward real revenue, not noise.
Creative direction & UGC
Hooks, scripts and UGC-style video ads produced and tested on a weekly cadence, creative is 80% of performance on Meta.
Landing pages that match the ad
Message-matched pages built for the offer, so you’re not paying for clicks that die on a generic homepage.
Weekly optimisation & reporting
Budget, audience and creative decisions made weekly, reported in plain English with the numbers that matter: CPL, CPA, ROAS.
The plan
What actually happens in the first 30 days.
Audit & tracking fix
Full teardown of your account, pixel and pages. Conversions API and events repaired first, optimisation is worthless on bad data.
Rebuild & launch
New structure and first creative batch live within 7 days, running against your current setup where possible.
Creative testing sprints
Weekly hook and angle tests. Winners scale, losers die fast, and every learning feeds the next batch.
Scale
Budget scales only when CPA holds. You’ll see exactly what changed and why, every week.
How the work is structured
From cold audience to closed deal
Build awareness cheaply
Video, Reels and reach campaigns against cold interest and behaviour audiences. The goal is not conversion, it is filling the pool that retargeting and lookalikes draw from later.
Turn attention into trust
Retargeting engagers with proof: results, testimonials, before and after, comparison content. The creative shifts from stopping the scroll to answering the objection.
Close the ones who are ready
High-intent retargeting of site visitors and form openers, direct response offers, and a conversation channel that removes friction at the final step.
Where this works best
Verticals where Meta already works for me
Each one has its own creative language, cost benchmark and buying rhythm on Meta.
Real estate
Off-plan and secondary campaigns where a WhatsApp conversation, not a form, closes the enquiry.
Clinics and aesthetics
Consultation-intent campaigns with qualification built into the form before the lead reaches your team.
Ecommerce and DTC
Catalogue and Advantage+ structures fed by clean pixel and CAPI signals rather than guesswork.
Food and beverage
Launch, delivery and reservation campaigns built for a market where recall decides the order.
Education
Parent and student audiences reached with creative that earns trust before it asks for an enrolment.
Beauty and wellness
Reels-forward creative and booking flows for salons, spas and wellness brands.
Professional services
Decision-maker audiences built from behaviour and job signals rather than broad interest stacks.
SaaS and B2B
Demand generation tracked to pipeline in the CRM, not to form fills in the ad account.
Hasnain Jameel
This is not theory. It is what the accounts did.
Every number here comes from a live account I personally managed. The full breakdowns, with the actual dashboards, are on the case studies page.
See all 14 case studies →UK aesthetics clinic
high-competition vertical
across $1.3M spend
to live campaigns
Straight answers
The questions you are already thinking.
Most clients spend between £3,000 and £50,000 per month on Meta. Below that, I’d usually point you at the free tools and a one-off audit instead, it’s more honest value.
Yes, hooks, scripts and UGC-style video are part of the engagement. You approve everything before it runs.
Tracking and structure improvements show within the first 2–3 weeks. Meaningful CPA improvement typically lands inside the first 60 days.
Yes. The clinic playbook travels well, but I’ll tell you honestly in the audit if your market or offer isn’t a fit.
The audit is free. Guessing is expensive.
Every month of untracked spend has a price. Find out yours. You get the findings and the fix list whether you hire me or hand them to someone else.
Get a free audit of your account →Guides
Read more on paid ads
17 in-depth guides covering this in practice.
Work with me
Let’s find the money you’re leaving on the table.
Tell me where growth feels stuck. Usually within the hour you will have my honest read on what’s leaking, what it’s costing you, and whether I’m the right person to fix it. No pitch deck, no pressure.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.