Free tool · Budget
How much do you need to spend to hit your goal?
Work backwards from a monthly revenue target to the ad budget, clicks and leads required, using your real AOV, conversion rate and CPC.
Your numbers
Results
How to use it
This is funnel arithmetic: revenue goal ÷ AOV = sales needed; sales ÷ conversion rate = clicks; clicks × CPC = budget. Simple, but most brands set budgets by gut feel and then blame the platform.
Two honest caveats. First, use your real conversion rate from analytics, not an aspiration. Second, CPCs rise as you scale into colder audiences, plan with a 10–20% buffer.
If the required budget makes you wince, the fix usually isn’t cheaper clicks, it’s a higher conversion rate or AOV. That’s exactly what my CRO work targets.
Want the full picture, not just the maths?
My AI Ad Audit tears down your actual Meta or Google account and hands you a prioritised fix list.
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Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.