Case studies
Real campaigns. Real numbers. Real growth.
A selection of engagements across Meta, Google, TikTok, SEO and marketplaces, from Dubai clinics to UK beauty brands to US-facing ecommerce.
My Cosmetic Centre
-41% CPL
Lead quality rebuilt for a Dubai aesthetics clinic: consultation-intent campaigns, conditional forms and a WhatsApp-first flow cut cost per qualified lead by 41% while volume grew.
Aesthetics clinic, UAE
UK Hair Transplant Clinic
International patient pipeline
Full-funnel Meta strategy generating qualified international leads for a UK hair transplant clinic, with landing pages and tracking rebuilt so every booked consultation traced back to its ad.
Medical, UK and international
Twenty One Again
ROAS scaled
Conversion campaigns and creative testing for a beauty brand, scaling spend while holding return on ad spend through structured weekly iteration.
Beauty brand, UK
Medical Hair Centre
Qualified lead growth
Search campaigns rebuilt around treatment-intent keywords with negative-term discipline, turning wasted broad spend into a steady flow of qualified consultations.
Medical, search
E-Commerce Platform
Revenue growth
Shopping campaign restructure with feed optimisation and margin-led bidding, driving revenue growth at target ROAS.
Retail, Shopping ads
High-Competition Vertical
6x ROAS
Six-times return on ad spend achieved in one of the most expensive auction environments through ruthless query sculpting and landing page alignment.
Lead generation
Hair Growth Centre
Brand demand built
UGC-led TikTok campaigns that made a clinical brand feel native to the feed, building awareness that converted downstream through search and Meta.
Healthcare, UK
Medical Centre
ROAS scaling
Lead generation system for a medical centre combining Advantage+ structure with strict lead qualification, scaling spend as quality held.
Clinic lead generation
FouFou Pet
Ecommerce growth
Meta strategy for a UAE pet brand: catalogue campaigns, creator content and retention flows growing online revenue.
Pet brand ecommerce, UAE
Luxury Real Estate
Premium lead flow
Premium off-plan lead generation in Dubai’s most competitive category, with lead scoring that protected sales-team time.
Real estate, Dubai
Sooq Beirut
Organic growth
SEO programme for an online art store across the UAE and GCC: technical foundations, collection-page optimisation and content that ranks for buying-intent queries.
Art ecommerce, UAE and GCC
AI Team Force
Organic traffic scaled
Scaling organic growth for a SaaS AI platform from a near-zero base: topical authority build, product-led content and technical SEO.
SaaS AI platform
Post-Migration Recovery
Traffic recovered
A site migration had quietly cut organic traffic. Full recovery protocol: redirect mapping, index cleanup and template fixes restored and then exceeded pre-migration levels.
Technical SEO
Consumer Brand
6.95x ROAS, $9M+ revenue
$1.3M+ in Amazon ad spend managed into $9M+ attributed revenue at 6.95x ROAS through margin-led campaign segmentation and search-term discipline.
Marketplace, $1.3M+ managed
Work with me
Let’s talk about better results.
If you’re ready to grow your business, I’m ready to be your partner. Tell me where growth is stuck and I’ll reply within one working day with an honest read on whether, and how, I can help.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.