🇺🇸 United States · Meta Ads
Meta Ads in USA, built for how this market buys.
I am a performance marketing consultant working with clinics and brands across United States. The US is the most competitive auction on earth: CPCs punish sloppy structure and reward relevance ruthlessly. Free audit, no lock-in contracts.
Run personally by Hasnain Jameel · Dubai, UK and US clients · month to month, no lock-in
Sound familiar?
Why generic Meta Ads fails in USA
The US is the most competitive auction on earth: CPCs punish sloppy structure and reward relevance ruthlessly. Winning here means tighter audience definition, landing pages that match state-level intent, and creative volume most advertisers are not prepared for. Agencies running one global playbook miss all of it.
What you get
Everything below is included. Not upsold later.
Market-native strategy
The US is the most competitive auction on earth: CPCs punish sloppy structure and reward relevance ruthlessly. Winning here means tighter audience definition, landing pages that match state-level intent, and creative volume most advertisers are not prepared for.
Proof from this market
For US-facing brands I have scaled ecommerce revenue through Shopping campaigns, grown a SaaS AI platform’s organic traffic from scratch, and delivered 6x ROAS in one of the highest-competition verticals.
Full-stack Meta Ads
Complete Facebook and Instagram campaigns that turn cold audiences into customers, with landing pages, tracking and creative handled under one roof.
Honest, local-aware reporting
Weekly plain-English reporting in USD terms, tied to leads and revenue, not vanity metrics.
The plan
What actually happens in the first 30 days.
Audit and map
I dig through your current setup, competitors and data, then map exactly where the opportunity and the leaks are.
Build
Strategy becomes concrete work: structure, content, tracking and creative built to a standard that survives scrutiny.
Launch and learn
Everything ships with clean measurement. The first weeks are structured learning, not guessing.
Compound
Winners get doubled down on, losers get cut, and you get plain-English reporting tied to revenue.
Local approach
How Meta Ads actually wins in USA
US Meta advertising lives and dies on creative volume and clean signals. I run Advantage+ structures fed by enhanced conversions, with a weekly creative iteration loop so fatigue never quietly kills ROAS.
Investment
What it costs in USD
Most US engagements suit businesses spending $2,000 to $80,000+ per month on ads. Management typically starts around $1,000 to $1,500 monthly depending on scope, with no annual contracts. The free audit ends with an exact quote for your situation, and an honest read on whether the spend makes sense at all.
Market intelligence
Why the US behaves differently
Campaigns built elsewhere and imported here waste budget. These are the things that actually change how money performs in this market.
Creative volume beats clever targeting
In the US auction, the algorithm rewards a steady flow of fresh angles. One winning ad carries a campaign for weeks, not months, so the iteration loop matters more than the audience build.
Clean signals are the whole game
With this much competition, incomplete conversion data quietly caps performance. Server-side tracking and offline conversion import decide whether the algorithm optimises toward revenue or noise.
State-level intent varies wildly
Costs, seasonality and buying language differ between states. Treating the US as one market is the fastest way to waste half a budget.
How the work is structured
From cold audience to closed deal
Build awareness cheaply
Video, Reels and reach campaigns against cold interest and behaviour audiences. The goal is not conversion, it is filling the pool that retargeting and lookalikes draw from later.
Turn attention into trust
Retargeting engagers with proof: results, testimonials, before and after, comparison content. The creative shifts from stopping the scroll to answering the objection.
Close the ones who are ready
High-intent retargeting of site visitors and form openers, direct response offers, and a conversation channel that removes friction at the final step.
Where this works best
Verticals where Meta already works for me
Each one has its own creative language, cost benchmark and buying rhythm on Meta.
Real estate
Off-plan and secondary campaigns where a WhatsApp conversation, not a form, closes the enquiry.
Clinics and aesthetics
Consultation-intent campaigns with qualification built into the form before the lead reaches your team.
Ecommerce and DTC
Catalogue and Advantage+ structures fed by clean pixel and CAPI signals rather than guesswork.
Food and beverage
Launch, delivery and reservation campaigns built for a market where recall decides the order.
Education
Parent and student audiences reached with creative that earns trust before it asks for an enrolment.
Beauty and wellness
Reels-forward creative and booking flows for salons, spas and wellness brands.
Professional services
Decision-maker audiences built from behaviour and job signals rather than broad interest stacks.
SaaS and B2B
Demand generation tracked to pipeline in the CRM, not to form fills in the ad account.
Hasnain Jameel
This is not theory. It is what the accounts did.
Every number here comes from a live account I personally managed. The full breakdowns, with the actual dashboards, are on the case studies page.
See all 14 case studies →UK aesthetics clinic
high-competition vertical
across $1.3M spend
to live campaigns
Straight answers
The questions you are already thinking.
Yes. I run Meta Ads for brands across New York, Los Angeles, Miami, Chicago and beyond. Everything is managed remotely with full transparency, wherever you are based.
The US is the most competitive auction on earth: CPCs punish sloppy structure and reward relevance ruthlessly. Winning here means tighter audience definition, landing pages that match state-level intent, and creative volume most advertisers are not prepared for.
Enough to buy real data in your category, typically the equivalent of £1,500 to £50,000 per month in USD. In the free audit I will tell you honestly what your market requires.
Audit within days, live campaigns or an SEO roadmap typically within one to two weeks of kickoff.
The audit is free. Guessing is expensive.
Every month of untracked spend has a price. Find out yours. You get the findings and the fix list whether you hire me or hand them to someone else.
Get a free Meta Ads audit →Market reality
What US Meta advertising actually costs
US Meta costs sit higher than almost any market: CPMs commonly run from $12 to $40 depending on vertical and season, and cost per lead varies from under $20 in low-friction categories to well over $200 in medical and legal. Those ranges matter less than the discipline behind them. In this auction the accounts that stay profitable are the ones producing fresh creative weekly and feeding the algorithm clean conversion data, not the ones with clever audience stacks.
A realistic starting point is $2,000 to $5,000 monthly in ad spend, which is enough to produce the testing volume the algorithm needs. Below that, the learning phase never resolves and performance stays unstable regardless of who manages it.
Work with me
Let’s find the money you’re leaving on the table.
Tell me where growth feels stuck. Usually within the hour you will have my honest read on what’s leaking, what it’s costing you, and whether I’m the right person to fix it. No pitch deck, no pressure.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.