Free tool · ROAS
Is your ad spend actually profitable?
Enter your spend, revenue and margin. Get your ROAS, your break-even ROAS, and the number that matters most, profit after ads.
Your numbers
Results
How to read it
ROAS is revenue ÷ ad spend. On its own it’s a vanity number, a 4× ROAS loses money on thin margins, and a 2× can be brilliant on fat ones.
Break-even ROAS is 1 ÷ gross margin. If your margin is 65%, you break even at 1.54×, everything above that is profit, everything below is a paid-for loss.
Judge every campaign against break-even, not against Instagram gurus’ screenshots. And remember this is gross: your time, tools and my fee sit below this line.
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