Analytics · Service
Conversion Tracking that pays for itself.
Know exactly which pound of ad spend made you money. I plan, build and run Conversion Tracking for clinics and brands across Dubai, the UK and the US, accountable to revenue rather than reports.
Run personally by Hasnain Jameel · Dubai, UK and US clients · month to month, no lock-in
Sound familiar?
The real cost of getting Conversion Tracking wrong
If conversions are miscounted, every optimisation the algorithms and you make is built on fiction. Fixing tracking is the highest-ROI work in marketing because it upgrades every decision after it.
What you get
Everything below is included. Not upsold later.
Full tracking audit
Every conversion path tested: forms, calls, WhatsApp, purchases and offline sales.
Enhanced conversions
Hashed first-party data feeding Google and Meta so the algorithms optimise on truth despite cookie loss.
Offline conversion import
Closed deals from your CRM fed back to ad platforms, so campaigns optimise for revenue, not form-fills.
Call and WhatsApp tracking
The conversations most clinic and service businesses actually sell through, finally attributed to campaigns.
The plan
What actually happens in the first 30 days.
Audit and map
I dig through your current setup, competitors and data, then map exactly where the opportunity and the leaks are.
Build
Strategy becomes concrete work: structure, content, tracking and creative built to a standard that survives scrutiny.
Launch and learn
Everything ships with clean measurement. The first weeks are structured learning, not guessing.
Compound
Winners get doubled down on, losers get cut, and you get plain-English reporting tied to revenue.
How the work is structured
From guesswork to numbers you can trust
Find out what is actually broken
Most accounts optimise toward conversions that are double counted, missing or plain wrong. The audit establishes what you can trust before anything else.
Rebuild the measurement layer
Clean GA4 events, server-side tagging where it matters, and consent handling that survives browser restrictions and iOS.
Close the loop to revenue
Offline conversion import from your CRM so platforms optimise toward booked revenue, not form fills.
Where this works best
Verticals where measurement changes the decisions
Each one measures success differently, and the tracking has to reflect that.
Real estate
Attribution across long property sales cycles where the first touch is months from the deal.
Clinics and aesthetics
Tracking that ties a booked consultation back to the exact ad and keyword that produced it.
Ecommerce and DTC
Revenue, margin and LTV reporting rather than platform-reported ROAS alone.
Food and beverage
Footfall, delivery and reservation events measured as real outcomes.
Education
Enquiry to enrolment tracking across a cycle too long for default attribution windows.
Beauty and wellness
Booking value and repeat visit tracking connected to campaign spend.
Professional services
Lead quality scoring so spend follows the enquiries that actually become clients.
SaaS and B2B
Pipeline and closed-won imported back into the ad platforms for true optimisation.
Hasnain Jameel
This is not theory. It is what the accounts did.
Every number here comes from a live account I personally managed. The full breakdowns, with the actual dashboards, are on the case studies page.
See all 14 case studies →UK aesthetics clinic
high-competition vertical
across $1.3M spend
to live campaigns
Straight answers
The questions you are already thinking.
Attribution overlap: each platform claims credit for the same sale. I set up a measurement hierarchy so you have one number you trust.
A privacy-safe way to match your real customer data with ad clicks, typically recovering 10 to 20% of lost attribution.
Yes, click-to-WhatsApp events with campaign attribution, which is essential in the UAE market.
With a free audit. I review your current setup and send back an honest read on the upside before you commit to anything.
The audit is free. Guessing is expensive.
Every month of untracked spend has a price. Find out yours. You get the findings and the fix list whether you hire me or hand them to someone else.
Get a free audit of your account →Guides
Read more on analytics & tracking
5 in-depth guides covering this in practice.
Work with me
Let’s find the money you’re leaving on the table.
Tell me where growth feels stuck. Usually within the hour you will have my honest read on what’s leaking, what it’s costing you, and whether I’m the right person to fix it. No pitch deck, no pressure.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.