Analytics · Service
Google Tag Manager that pays for itself.
Every tag, every pixel, firing exactly when it should. I plan, build and run Google Tag Manager for clinics and brands across Dubai, the UK and the US, accountable to revenue rather than reports.
Run personally by Hasnain Jameel · Dubai, UK and US clients · month to month, no lock-in
Sound familiar?
The real cost of getting Google Tag Manager wrong
GTM containers accumulate junk like attics: duplicate pixels double-counting conversions, dead tags slowing the site and triggers nobody remembers creating. Your data quality dies quietly in there.
What you get
Everything below is included. Not upsold later.
Container audit and cleanup
Every tag, trigger and variable documented, deduplicated and either fixed or removed.
Data layer implementation
A proper data layer so tracking survives site changes instead of breaking with every redesign.
Conversion tracking build
Google, Meta and TikTok conversions with enhanced and server-side options where they pay for themselves.
Version-controlled changes
Documented, tested container versions so nothing goes live untested and everything can be rolled back.
The plan
What actually happens in the first 30 days.
Audit and map
I dig through your current setup, competitors and data, then map exactly where the opportunity and the leaks are.
Build
Strategy becomes concrete work: structure, content, tracking and creative built to a standard that survives scrutiny.
Launch and learn
Everything ships with clean measurement. The first weeks are structured learning, not guessing.
Compound
Winners get doubled down on, losers get cut, and you get plain-English reporting tied to revenue.
How the work is structured
From guesswork to numbers you can trust
Find out what is actually broken
Most accounts optimise toward conversions that are double counted, missing or plain wrong. The audit establishes what you can trust before anything else.
Rebuild the measurement layer
Clean GA4 events, server-side tagging where it matters, and consent handling that survives browser restrictions and iOS.
Close the loop to revenue
Offline conversion import from your CRM so platforms optimise toward booked revenue, not form fills.
Where this works best
Verticals where measurement changes the decisions
Each one measures success differently, and the tracking has to reflect that.
Real estate
Attribution across long property sales cycles where the first touch is months from the deal.
Clinics and aesthetics
Tracking that ties a booked consultation back to the exact ad and keyword that produced it.
Ecommerce and DTC
Revenue, margin and LTV reporting rather than platform-reported ROAS alone.
Food and beverage
Footfall, delivery and reservation events measured as real outcomes.
Education
Enquiry to enrolment tracking across a cycle too long for default attribution windows.
Beauty and wellness
Booking value and repeat visit tracking connected to campaign spend.
Professional services
Lead quality scoring so spend follows the enquiries that actually become clients.
SaaS and B2B
Pipeline and closed-won imported back into the ad platforms for true optimisation.
Hasnain Jameel
This is not theory. It is what the accounts did.
Every number here comes from a live account I personally managed. The full breakdowns, with the actual dashboards, are on the case studies page.
See all 14 case studies →UK aesthetics clinic
high-competition vertical
across $1.3M spend
to live campaigns
Straight answers
The questions you are already thinking.
Classic symptoms: conversion counts that do not match sales, ROAS that looks too good, or events that fire twice. The audit finds them all.
It is a structured layer of information your site passes to GTM. If tracking has ever broken after a site update, you need one.
Yes, Consent Mode v2 configured properly so tracking, compliance and ad performance coexist.
With a free audit. I review your current setup and send back an honest read on the upside before you commit to anything.
The audit is free. Guessing is expensive.
Every month of untracked spend has a price. Find out yours. You get the findings and the fix list whether you hire me or hand them to someone else.
Get a free audit of your account →Work with me
Let’s find the money you’re leaving on the table.
Tell me where growth feels stuck. Usually within the hour you will have my honest read on what’s leaking, what it’s costing you, and whether I’m the right person to fix it. No pitch deck, no pressure.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.