Free tool · Creative

Score your headline before the algorithm does.

Paste an ad headline or hook. Get an instant score across clarity, emotion, specificity and urgency, with concrete fixes, not vague vibes.

Your numbers

Results

–/ 100
Clarity & length–
Emotion & power words–
Specificity (numbers & proof)–
Hook strength–
Paste a headline and analyze.

What the score rewards

The analyzer scores the patterns that consistently win in paid social and search: 6–12 word length, a concrete number or timeframe, emotional or power words (“free”, “without”, “proven”, “finally”), a clear benefit or curiosity gap, and addressing the reader directly (“you”, “your”).

It’s a heuristic, not a crystal ball, the market decides in the end. Score three or four variants, take the top two into a live A/B test, then check the result with my significance calculator.

Want the full picture, not just the maths?

My AI Ad Audit tears down your actual Meta or Google account and hands you a prioritised fix list.

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