Email · Flows, campaigns & retention
Email and retention: the cheapest revenue comes from people who already said yes.
Every lead and customer you paid to acquire is an asset. I build the flows and campaigns that recover carts, rebook patients, and turn one-time buyers into repeat revenue, the margin layer that makes paid ads affordable.
Run personally by Hasnain Jameel · Dubai, UK and US clients · month to month, no lock-in
Sound familiar?
Buying the same customer twice?
If your only revenue channel is cold ads, you’re renting growth. Abandoned carts going unmailed, past patients never re-contacted, a ‘newsletter’ nobody sends, that’s paid-for demand quietly expiring.
What you get
Everything below is included. Not upsold later.
Core flow build
Welcome, abandoned cart/consultation, post-purchase and win-back flows written, designed and wired up in Klaviyo or your ESP.
Campaign calendar
A steady monthly send plan, offers, education and proof, that generates revenue without torching your list.
List growth & segmentation
On-site capture that converts, and segments that let you send relevant messages instead of blasts.
Deliverability & compliance
Domain authentication, list hygiene and UK/UAE consent rules handled so your mail lands in the inbox, legally.
The plan
What actually happens in the first 30 days.
Revenue audit
Your current flows, list health and last 90 days of sends reviewed, with the missed-revenue gaps quantified.
Flow sprint
The four core flows live within the first month; they’ll earn while everything else is being built.
Campaign rhythm
Monthly calendar planned and executed, with revenue-per-send and list health tracked, not just open rates.
Compound
Testing on subject lines, offers and timing, pushing email toward 20–30% of total revenue where the list supports it.
How the work is structured
From an empty list to repeat revenue
Fix deliverability first
Authentication, list hygiene and sending reputation. The best flow in the world earns nothing from the spam folder.
Build the flows that pay
Welcome, abandoned cart, post-purchase, rebooking and win-back, each triggered by behaviour rather than blasted to everyone.
Turn campaigns into a calendar
A predictable send cadence tied to your commercial calendar, tested on subject lines, offers and timing.
Where this works best
Verticals where retention beats acquisition
Each one has a different natural repeat cycle worth building flows around.
Real estate
Nurture sequences for buyers with a six-month decision cycle.
Clinics and aesthetics
Rebooking, recall and aftercare flows that turn one treatment into a relationship.
Ecommerce and DTC
Welcome, abandoned cart, post-purchase and win-back flows that carry the revenue.
Food and beverage
Offer and loyalty campaigns timed to the days people actually order.
Education
Application chasing and open-day sequences across long enrolment windows.
Beauty and wellness
Rebooking reminders timed to each treatment’s natural cycle.
Professional services
Retainer nurture that keeps you present until the need appears.
SaaS and B2B
Onboarding, activation and expansion sequences tied to product usage.
Hasnain Jameel
This is not theory. It is what the accounts did.
Every number here comes from a live account I personally managed. The full breakdowns, with the actual dashboards, are on the case studies page.
See all 14 case studies →UK aesthetics clinic
high-competition vertical
across $1.3M spend
to live campaigns
Straight answers
The questions you are already thinking.
Klaviyo first for e-commerce; Mailchimp, Brevo and HubSpot as needed for clinics and service businesses.
For owned-audience revenue, nothing else comes close on cost. DTC brands routinely see email drive 20%+ of revenue once flows are live.
Rebooking, review requests and aftercare sequences, built consent-first and compliant with UK and UAE rules.
Yes, though it performs best alongside paid: ads fill the list, flows monetise it, and your blended CAC drops.
The audit is free. Guessing is expensive.
Every month of untracked spend has a price. Find out yours. You get the findings and the fix list whether you hire me or hand them to someone else.
Get a free audit of your account →Guides
Read more on email & retention
8 in-depth guides covering this in practice.
Work with me
Let’s find the money you’re leaving on the table.
Tell me where growth feels stuck. Usually within the hour you will have my honest read on what’s leaking, what it’s costing you, and whether I’m the right person to fix it. No pitch deck, no pressure.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.