TikTok Ads · UGC-led performance
TikTok ads that feel native, and convert like search.
TikTok rewards ads that don’t look like ads. I combine UGC-style creative production with performance media buying, so your brand earns cheap attention and then turns it into orders and booked consultations.
Run personally by Hasnain Jameel · Dubai, UK and US clients · month to month, no lock-in
Sound familiar?
Tried TikTok and burned the budget?
Most brands fail on TikTok by uploading their Instagram ads and hoping. The platform needs native creative, fast hooks and a testing cadence, with the funnel maths worked out before the first pound is spent.
What you get
Everything below is included. Not upsold later.
UGC creative production
Scripts, creator briefs and edited UGC-style videos produced for you, hook-first, platform-native, tested in batches.
Spark Ads & account setup
Pixel, events and campaign structure built for TikTok’s learning phase, not copied from Meta.
Hook & angle testing
Every batch tests distinct hooks and angles. Thumb-stop rate, hold rate and CPA decide what scales.
Funnel & offer design
Landing pages and offers tuned for colder TikTok traffic, so the economics work below the platform’s shiny metrics.
The plan
What actually happens in the first 30 days.
Feasibility maths
AOV, margin and conversion rate checked against realistic TikTok CPMs first. If the maths doesn’t work, I’ll tell you before you spend.
Creative batch one
6–10 native videos produced and structured into a clean test.
Read & iterate
Weekly creative readouts: hooks that held attention and converted get variations; the rest are killed.
Scale & retarget
Winning creative scales into broader audiences with retargeting and retention picking up the demand it creates.
How the work is structured
From cold audience to closed deal
Build awareness cheaply
Video, Reels and reach campaigns against cold interest and behaviour audiences. The goal is not conversion, it is filling the pool that retargeting and lookalikes draw from later.
Turn attention into trust
Retargeting engagers with proof: results, testimonials, before and after, comparison content. The creative shifts from stopping the scroll to answering the objection.
Close the ones who are ready
High-intent retargeting of site visitors and form openers, direct response offers, and a conversation channel that removes friction at the final step.
Where this works best
Verticals where TikTok earns its budget
Each one needs content that belongs in the feed rather than interrupting it.
Real estate
Property tours and neighbourhood content that build demand long before an enquiry.
Clinics and aesthetics
Native-feeling clinic content that earns trust in a feed where hard selling is ignored.
Ecommerce and DTC
Spark ads and creator content that make products feel discovered rather than advertised.
Food and beverage
Food content built for the platform where appetite spreads fastest.
Education
Student-facing content that reaches an audience search will never show you.
Beauty and wellness
Transformation and routine content in the format this audience already watches daily.
Professional services
Founder-led content that makes a professional service feel human enough to contact.
SaaS and B2B
Product-in-use content that explains value faster than a landing page can.
Hasnain Jameel
This is not theory. It is what the accounts did.
Every number here comes from a live account I personally managed. The full breakdowns, with the actual dashboards, are on the case studies page.
See all 14 case studies →UK aesthetics clinic
high-competition vertical
across $1.3M spend
to live campaigns
Straight answers
The questions you are already thinking.
No. Creator-style UGC, voiceover edits and b-roll formats all work, we pick what fits your brand.
For hair and aesthetics awareness it can be excellent, but it usually feeds the funnel rather than closing it. I’ll be straight about where it fits in your mix.
Typically £1,500–£3,000 over 4–6 weeks to get a clean creative and CPA read.
You do. Everything produced for your account is yours to reuse on Meta, YouTube Shorts and your site.
The audit is free. Guessing is expensive.
Every month of untracked spend has a price. Find out yours. You get the findings and the fix list whether you hire me or hand them to someone else.
Get a free audit of your account →Work with me
Let’s find the money you’re leaving on the table.
Tell me where growth feels stuck. Usually within the hour you will have my honest read on what’s leaking, what it’s costing you, and whether I’m the right person to fix it. No pitch deck, no pressure.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.