TikTok Ads · UGC-led performance
TikTok ads that feel native, and convert like search.
TikTok rewards ads that don’t look like ads. I combine UGC-style creative production with performance media buying, so your brand earns cheap attention and then turns it into orders and booked consultations.
Sound familiar?
Tried TikTok and burned the budget?
Most brands fail on TikTok by uploading their Instagram ads and hoping. The platform needs native creative, fast hooks and a testing cadence, with the funnel maths worked out before the first pound is spent.
What’s included
A complete system, not just “management”.
UGC creative production
Scripts, creator briefs and edited UGC-style videos produced for you, hook-first, platform-native, tested in batches.
Spark Ads & account setup
Pixel, events and campaign structure built for TikTok’s learning phase, not copied from Meta.
Hook & angle testing
Every batch tests distinct hooks and angles. Thumb-stop rate, hold rate and CPA decide what scales.
Funnel & offer design
Landing pages and offers tuned for colder TikTok traffic, so the economics work below the platform’s shiny metrics.
How we’ll work
The first 30 days.
Feasibility maths
AOV, margin and conversion rate checked against realistic TikTok CPMs first. If the maths doesn’t work, I’ll tell you before you spend.
Creative batch one
6–10 native videos produced and structured into a clean test.
Read & iterate
Weekly creative readouts: hooks that held attention and converted get variations; the rest are killed.
Scale & retarget
Winning creative scales into broader audiences with retargeting and retention picking up the demand it creates.
Common questions
Asked before, answered straight.
No. Creator-style UGC, voiceover edits and b-roll formats all work, we pick what fits your brand.
For hair and aesthetics awareness it can be excellent, but it usually feeds the funnel rather than closing it. I’ll be straight about where it fits in your mix.
Typically £1,500–£3,000 over 4–6 weeks to get a clean creative and CPA read.
You do. Everything produced for your account is yours to reuse on Meta, YouTube Shorts and your site.
Work with me
Let’s talk about better results.
If you’re ready to grow your business, I’m ready to be your partner. Tell me where growth is stuck and I’ll reply within one working day with an honest read on whether, and how, I can help.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.