Google Ads · Search, PMax & YouTube
Google Ads management by a specialist, not an account manager.
A Google Ads specialist and AdWords expert running search campaigns for clinics and DTC brands across Dubai, the UK and the US. Every campaign is built around the keywords your buyers actually use, and judged on revenue rather than clicks.
Run personally by Hasnain Jameel · Dubai, UK and US clients · month to month, no lock-in
Sound familiar?
Paying for clicks that never convert?
Broad match left unsupervised, PMax cannibalising brand, conversion tracking counting page views as leads, the classic ways Google quietly spends your budget. An audit usually finds 20–40% waste in the first pass.
What you get
Everything below is included. Not upsold later.
Keyword & competitor mapping
Full query mapping for your treatments and products, including the competitor and comparison searches most accounts ignore.
Search & PMax build
Tightly themed campaigns with ad copy written for the query, asset groups that don’t leak, and brand properly fenced off.
Negative & waste control
Weekly search term reviews, negative lists and placement exclusions so budget stays on buyers, not browsers.
Conversion tracking that’s true
Calls, forms and purchases tracked with enhanced conversions, so Smart Bidding learns from revenue, not noise.
The plan
What actually happens in the first 30 days.
Waste audit
I pull your search terms, placements and conversion setup and show you exactly where money leaks, before changing anything.
Restructure
Campaigns rebuilt around intent themes. Brand, generic, competitor and PMax separated so you can read performance honestly.
Bid & copy iteration
Weekly bid strategy, ad copy and extension testing against your CPA and ROAS targets.
Expand
Once core search is profitable, we expand into YouTube and Demand Gen deliberately, not because Google’s rep suggested it.
How the work is structured
From cold audience to closed deal
Build awareness cheaply
Video, Reels and reach campaigns against cold interest and behaviour audiences. The goal is not conversion, it is filling the pool that retargeting and lookalikes draw from later.
Turn attention into trust
Retargeting engagers with proof: results, testimonials, before and after, comparison content. The creative shifts from stopping the scroll to answering the objection.
Close the ones who are ready
High-intent retargeting of site visitors and form openers, direct response offers, and a conversation channel that removes friction at the final step.
Where this works best
Verticals where search intent converts fastest
Each one has its own query landscape, cost per click and competitive pressure.
Real estate
High-intent search around off-plan, area and developer terms, with negatives that filter browsers out.
Clinics and aesthetics
Treatment and cost queries captured before the patient starts comparing three other clinics.
Ecommerce and DTC
Shopping feeds and margin-led bidding so revenue grows without ROAS quietly collapsing.
Food and beverage
Local and near-me demand captured at the exact moment hunger becomes a decision.
Education
Course and programme searches, matched to intake timing and enrolment deadlines.
Beauty and wellness
Booking-intent searches for treatments, with call tracking so phone enquiries are counted.
Professional services
Commercial-intent terms for legal, accounting and setup services where one client repays the month.
SaaS and B2B
Category and competitor terms mapped to demo requests and pipeline value.
Hasnain Jameel
This is not theory. It is what the accounts did.
Every number here comes from a live account I personally managed. The full breakdowns, with the actual dashboards, are on the case studies page.
See all 14 case studies →UK aesthetics clinic
high-competition vertical
across $1.3M spend
to live campaigns
Straight answers
The questions you are already thinking.
Both, fenced properly. PMax works when it’s fed clean conversion data and can’t hide inside your brand traffic, that’s setup, not luck.
Yes, and you keep ownership and full admin access. Your account, your data, always.
I’ve run compliant campaigns for clinics for years, policy-safe copy and landing pages are part of the build, not an afterthought.
A weekly plain-English summary plus a live dashboard: spend, CPL/CPA, ROAS and what I changed that week.
The audit is free. Guessing is expensive.
Every month of untracked spend has a price. Find out yours. You get the findings and the fix list whether you hire me or hand them to someone else.
Get a free audit of your account →Guides
Read more on dtc & ecommerce
9 in-depth guides covering this in practice.
Work with me
Let’s find the money you’re leaving on the table.
Tell me where growth feels stuck. Usually within the hour you will have my honest read on what’s leaking, what it’s costing you, and whether I’m the right person to fix it. No pitch deck, no pressure.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.