Meta Ads · Facebook & Instagram
Meta Ads that book patients, not just clicks.
I’ve spent years running Meta for hair transplant clinics, aesthetic practices and DTC brands. The playbook: creative that stops the scroll, structure that feeds the algorithm clean signals, and landing pages that convert the click.
Sound familiar?
Spend going up, results going down?
Rising CPMs, creative fatigue and iOS signal loss punish accounts that are set up the old way. Most accounts I audit are over-segmented, under-creative and tracking the wrong conversion. All three are fixable in weeks, not quarters.
What’s included
A complete system, not just “management”.
Account & pixel rebuild
Clean campaign structure, consolidated ad sets, Conversions API and event quality fixed so Meta optimises toward real revenue, not noise.
Creative direction & UGC
Hooks, scripts and UGC-style video ads produced and tested on a weekly cadence, creative is 80% of performance on Meta.
Landing pages that match the ad
Message-matched pages built for the offer, so you’re not paying for clicks that die on a generic homepage.
Weekly optimisation & reporting
Budget, audience and creative decisions made weekly, reported in plain English with the numbers that matter: CPL, CPA, ROAS.
How we’ll work
The first 30 days.
Audit & tracking fix
Full teardown of your account, pixel and pages. Conversions API and events repaired first, optimisation is worthless on bad data.
Rebuild & launch
New structure and first creative batch live within 7 days, running against your current setup where possible.
Creative testing sprints
Weekly hook and angle tests. Winners scale, losers die fast, and every learning feeds the next batch.
Scale
Budget scales only when CPA holds. You’ll see exactly what changed and why, every week.
Common questions
Asked before, answered straight.
Most clients spend between £3,000 and £50,000 per month on Meta. Below that, I’d usually point you at the free tools and a one-off audit instead, it’s more honest value.
Yes, hooks, scripts and UGC-style video are part of the engagement. You approve everything before it runs.
Tracking and structure improvements show within the first 2–3 weeks. Meaningful CPA improvement typically lands inside the first 60 days.
Yes. The clinic playbook travels well, but I’ll tell you honestly in the audit if your market or offer isn’t a fit.
Work with me
Let’s talk about better results.
If you’re ready to grow your business, I’m ready to be your partner. Tell me where growth is stuck and I’ll reply within one working day with an honest read on whether, and how, I can help.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.