Meta Ads · Case study
Growing a UAE Pet Brand With Catalogue and Creator-Led Meta Campaigns
Meta strategy for a UAE pet brand: catalogue campaigns, creator content and retention flows growing online revenue.
Pet brand ecommerce, UAE · run personally by Hasnain Jameel
The situation
What was actually going wrong
The brand had strong products and an engaged local following, but paid social was running as an occasional boost rather than a structured acquisition channel. Catalogue setup was incomplete, retargeting was minimal, and repeat purchase behaviour was not being used to justify acquisition spend.
The work
What I changed
Catalogue and events fixed before scaling
Product feed and pixel events were completed and validated. Dynamic campaigns cannot outperform a broken catalogue, no matter what the budget is.
Creator content replaced studio assets
Pet brands live or die on authentic content. Creator and customer footage consistently outperformed produced assets, at a fraction of the cost.
Retargeting segmented by intent depth
Cart abandoners, product viewers and past purchasers were separated with different offers, rather than one blanket retargeting audience.
Retention brought into the acquisition maths
Post-purchase and replenishment flows meant the brand could afford a higher first-order acquisition cost, which unlocked audiences that had previously looked unprofitable.
The outcome
What it produced
In ecommerce, acquisition and retention are one number. Brands that separate them cap their own growth by refusing to pay what a customer is actually worth.
Straight answers
Questions about this work
In categories built on authenticity, consistently. It matches the feed, which is what current delivery rewards.
Substantially. If repeat purchase doubles customer value, you can profitably bid roughly twice as much for the first order, which changes which audiences are viable.
Yes. Bilingual audiences, WhatsApp-led customer service and different seasonal peaks all shape what works.
Work with me
Let’s find the money you’re leaving on the table.
Tell me where growth feels stuck. Usually within the hour you will have my honest read on what’s leaking, what it’s costing you, and whether I’m the right person to fix it. No pitch deck, no pressure.
Performance marketing consultant for clinics and DTC brands across Dubai and the UK. Paid media, landing pages, tracking and creative, accountable to revenue.