I am a performance marketing consultant based in Dubai with over 10 years of hands-on experience scaling businesses through paid media and full-funnel growth systems. I work directly with founders and marketing directors — not through a team of juniors or an agency model. My focus is building complete acquisition engines: the targeting, the creative, the landing pages, the tracking, and the follow-up systems that turn ad spend into measurable revenue. I currently manage over $1.8M in annual ad spend for clients across the UAE, UK, Pakistan, Saudi Arabia, Canada, and Australia.

Yes. I currently have active clients in the UK, Pakistan, Saudi Arabia, Canada, India, and Australia. Geography is completely irrelevant — all strategy, optimisation, and reporting happens remotely via weekly calls and written reports. Different markets require different approaches to targeting, messaging, bidding, and compliance. I have built specific experience across each of these markets and know how to adapt campaigns for local consumer behaviour.

I work with a maximum of 8 active client engagements at any one time. This is a deliberate choice, not a capacity limitation. The level of attention I give to each account — weekly reports, strategy reviews, creative direction, constant optimisation — genuinely requires this depth of focus. If you are enquiring and I am at capacity, I will tell you immediately and give you an honest timeline for availability.

I am an independent consultant, not an agency. You work directly with me on every part of your account. There is no account manager acting as an intermediary, no junior assigned to run your campaigns, and no offshore team handling your ad spend. Every strategy decision, every creative brief, every optimisation comes from me personally. This is both my biggest differentiator and the primary reason I limit my client roster.

My core experience spans two models: B2B lead generation (professional services, clinics, real estate, SaaS, consultancies) and D2C eCommerce (fashion, health, beauty, supplements, home goods). I have worked with cosmetic clinics, moving companies, luxury real estate agencies, fashion brands, health supplements, and professional service firms. If your business model is not a fit, I will tell you honestly in the first call.

Yes. The homepage showcases specific results including a UK cosmetic clinic that went from 32 to 3,200 leads per month, an eCommerce brand scaled from 1.1x to 4.2x ROAS in 60 days, and a real estate agency that reduced cost per lead by 32%. During the strategy call, I share more detailed case studies relevant to your specific industry and business model, including campaign-level data and methodology breakdowns.

Yes. I hold multiple active Google certifications including Google Ads Search, Google Ads Display, Google Analytics Individual Qualification, AI-Powered Performance Ads, and the Google Digital Garage Certificate. I also hold the Meta Blueprint Digital Marketing Certificate and Amazon Sponsored Ads Foundations (UK) certification.

The first step is a free strategy audit. Fill in the contact form, tell me about your business and current ad spend. I review every submission personally and respond within 4 hours with a specific action plan — whether we work together or not. The audit takes around 20 minutes of your time and delivers actionable insights regardless of next steps.

My core services cover the full acquisition funnel:

• Paid Media — Meta Ads, Google Ads (Search, Shopping, Display, Performance Max), TikTok Ads, LinkedIn Ads
• Lead Generation Systems — end-to-end funnel design, lead magnet strategy, CRM integration
• eCommerce Scaling — ROAS optimisation, catalogue campaigns, retargeting architecture, LTV improvement
• Funnel Design & CRO — landing page builds, A/B testing, conversion rate optimisation
• SEO & Content — organic search strategy, technical SEO, content systems
• Tracking & Analytics — server-side tracking, GA4, attribution modelling, dashboard builds

Most clients engage me across 2 to 4 of these areas simultaneously.

Yes — genuinely both, and this is rare. Most performance marketers specialise in one model because the mechanics are fundamentally different. Lead generation is about qualifying intent and nurturing to conversion; eCommerce is about purchase velocity, ROAS, and lifetime value optimisation. I have spent 10+ years building deep expertise across both. If your business spans both models I can build acquisition systems for each funnel simultaneously.

Yes. Creative strategy and ad copywriting are core to my process — not an optional add-on. I develop hook frameworks, angle strategies, and persuasion architecture grounded in deep audience research. For execution I can brief and direct your existing creative team, produce static ad concepts and copy directly, or connect you with vetted video editors and UGC creators from my network.

Yes. Landing page design and CRO are a core part of the funnel work I do. A well-targeted ad hitting a weak landing page is money thrown away — which is why I treat the landing page as part of the campaign, not a separate deliverable. I design and build pages optimised for conversion: clear value propositions, social proof placement, friction reduction, and mobile-first layouts. I work with WordPress, Elementor, Webflow, and ClickFunnels.

Yes. SEO is available as a standalone service or as part of a broader growth engagement. My approach to SEO is revenue-focused: targeting keywords with commercial intent, building topical authority in your niche, and integrating organic content with your paid campaigns for maximum channel synergy.

Yes, and this is often the first thing I fix when taking on a new client. Broken or incomplete tracking is the single biggest cause of wasted ad spend I encounter. My setup includes: GA4 configuration, Meta Pixel and Conversions API (server-side) setup, Google Tag Manager audit, conversion event mapping, and custom Looker Studio dashboards. You cannot optimise what you cannot measure accurately.

Yes — this is exactly what the free strategy audit is designed for. I review your current ad accounts, targeting structure, creative performance, landing pages, and tracking setup. You receive a written analysis with specific recommendations regardless of whether we work together. This gives you genuine value upfront and gives me a clear view of what needs to be fixed and what the realistic upside looks like.

I do not publish fixed pricing because every engagement is scoped based on what the business actually needs — the channels, the funnel complexity, the level of creative work required, and the reporting depth. Pricing is discussed transparently after the free audit, once I understand your situation. My fees are positioned at the premium end of the independent consultant market, reflecting the direct access, depth of work, and revenue-first accountability I bring.

I work with businesses spending a minimum of $2,000 to $3,000 per month in ad spend (approximately AED 7,500 to 11,000). Below this level, the data volume is insufficient for meaningful split testing, the algorithm learning phases take too long, and the optimisation cycle cannot produce consistent results.

Primarily on a monthly retainer. Performance marketing is not a one-time setup — it is an ongoing optimisation game that rewards consistent iteration. That said, I do take on focused project engagements for specific deliverables: campaign audits, funnel builds, landing page overhauls, tracking implementations, and one-time strategy workshops.

I typically recommend a minimum of 3 months to allow enough time for the strategy to deploy, the algorithm to exit its learning phase, and for meaningful performance data to accumulate. I do not lock clients into long contracts — if after the first quarter the relationship is not working for either party, we part ways cleanly.

No. I charge a flat monthly management fee, not a percentage of ad spend. Percentage-of-spend models create a misaligned incentive — the consultant is rewarded for spending more, not for spending efficiently. My fee is fixed regardless of whether your budget increases or decreases, which means every optimisation decision I make is genuinely in your interest.

You do. Always. Every ad account, pixel, creative asset, audience, and campaign is set up under your Business Manager or Google Ads account, in your name, under your ownership. If we ever stop working together, you retain 100% of the account history, data, and assets. Zero lock-in.

For businesses with existing campaign data and a functioning funnel, meaningful improvements are typically visible within the first 2 to 4 weeks. For brand-new campaigns, expect a 2 to 4 week algorithm learning phase before performance stabilises. Within 60 to 90 days there should be a clear picture of what is working, what the sustainable CAC looks like, and what the realistic ROAS trajectory is at current and scaled spend levels.

No — and you should be wary of anyone who does. Platforms change their algorithms. Auction costs fluctuate. Seasonality affects conversion rates. What I can guarantee is a rigorous, data-driven process: transparent reporting, honest analysis when things are not working, and rapid iteration to find what does. My track record includes 4.2x ROAS achievements, 3,200 leads per month from a single client, and a 32% cost-per-lead reduction — outcomes of process, not promises.

Every client receives a weekly written performance report tied to real business KPIs — not just platform metrics. This includes: ad spend and returns by channel, lead volume and quality, CPL/CPA trend, creative performance breakdown, what was tested and what we learned, and the specific actions planned for the following week. If something is underperforming, you will know immediately — with a clear diagnosis and proposed fix, not an excuse.

My approach combines: platform-native data (Meta, Google, TikTok reporting), server-side tracking via Conversions API to reduce data loss from iOS updates, GA4 for cross-channel visibility, and where possible CRM data to close the loop between ad click and actual sale. I also use UTM parameter discipline across all campaigns to ensure source attribution is clean and reliable.

Directly and fast. If a campaign is not performing, I do not wait for the monthly call — I flag it immediately. Every campaign has a clearly defined kill threshold: if performance does not reach a minimum acceptable KPI within a defined timeframe, it is paused, the cause is diagnosed, and a revised approach is deployed. The cause is almost always one of three things: the wrong audience, weak creative, or a broken funnel step.

Yes. Beyond the weekly written report, I build a live Looker Studio dashboard connected to your ad accounts, GA4, and where possible your CRM. This gives you real-time visibility into key metrics 24/7 — spend, leads, ROAS, CPL — without needing to navigate multiple platform interfaces. The dashboard is built for business owners: the KPIs you care about, displayed clearly, updated automatically.

My primary platforms are Meta Ads (Facebook and Instagram), Google Ads (Search, Shopping, Display, Performance Max, YouTube), TikTok Ads, and LinkedIn Ads. I also work with Amazon Sponsored Ads for eCommerce clients. For most businesses, the highest-leverage combination is Meta + Google Search — covering both intent-based and interruption-based acquisition. The right channel mix depends entirely on your business model, margins, and where your customers are.

Usually both, but for different roles. Google Search captures existing demand — people actively searching for what you sell. Meta Ads creates demand — reaching people who fit your customer profile before they are searching. For businesses with strong search volume, start with Google. For businesses selling something people do not yet know they need, or where visual creative is a major conversion driver, Meta often delivers faster results. Most mature acquisition systems use both channels working in sequence.

Yes. TikTok is genuinely powerful for certain business types — particularly B2C brands targeting audiences under 35, eCommerce products with strong visual demonstration, and businesses where authenticity and entertainment value in creative can outperform polished production. TikTok's algorithm rewards creative quality over targeting precision, which means the creative strategy is even more important here than on other platforms.

Yes, for B2B clients where LinkedIn's targeting justifies the higher CPCs. LinkedIn is the only platform where you can target by job title, seniority, company size, and industry simultaneously — which makes it uniquely powerful for high-ticket B2B lead generation. The tradeoff is cost: LinkedIn CPCs are typically 3 to 5x higher than Meta or Google. For the right offer (high-ticket, long sales cycle, specific decision-maker audience), the economics work strongly in your favour.

Performance Max (PMax) is Google's AI-driven campaign type that runs across all Google inventory simultaneously — Search, Display, YouTube, Gmail, Maps, and Discover. Used correctly with strong asset quality and clean conversion signals, it can be highly effective for eCommerce. Used incorrectly — as a lazy substitute for properly structured Search campaigns — it often wastes budget. My approach: run PMax alongside, not instead of, well-structured Search campaigns.

iOS 14 and subsequent privacy updates significantly reduced the reliability of pixel-based tracking on Meta. The solution is server-side tracking via the Conversions API (CAPI), which sends conversion data directly from your server to Meta — bypassing browser-based restrictions. I implement CAPI as standard for all Meta clients. Campaigns set up properly for the post-iOS environment significantly outperform those still relying on cookie-based tracking alone.

Budget allocation depends on your business model, funnel maturity, and which platforms are generating the strongest return. A common starting structure for a $5,000/month budget: 50% to Meta Ads, 40% to Google Search, 10% to testing. As data accumulates, I shift spend toward whichever channels are delivering the lowest blended CPL or highest ROAS. Budget allocation is a dynamic decision, not a fixed formula.

You get direct access to me. Every week: a written performance report with specific numbers and next actions, a strategy call (typically 30 to 45 minutes) to review performance and align on direction, and WhatsApp or Slack access for anything urgent between calls. If something material changes — a platform update, a creative burning out, an audience suddenly performing — you hear from me immediately, not at the next scheduled call.

Onboarding is structured and fast. Week one covers: access to all relevant accounts, a deep-dive audit of your existing campaigns and funnel, competitor and audience research, and a strategy briefing call. By the end of week one, there is a clear 90-day roadmap on the table. Campaigns do not go live until tracking is confirmed working and landing pages are conversion-ready.

Minimal time required from your side — but genuine input is valuable, particularly at the start. The weekly call is the main touchpoint: 30 to 45 minutes where you review performance and give directional input. Beyond that, I need access to anyone on your team who handles creative assets, customer data, or sales follow-up so I can understand lead quality, not just volume.

I work alongside in-house teams regularly. Common models: I lead paid media strategy and campaign management while your team handles content and brand; or I serve as a senior advisor to your internal performance marketer, providing strategy direction and a second pair of expert eyes on the account. I integrate cleanly into whatever structure already exists.

For active clients: same business day, typically within a few hours. For urgent issues (campaign performance anomaly, platform error, spend spike): I respond immediately regardless of time. I am based in Dubai (GMT+4), which means I overlap well with both UK/European business hours in the morning and Asia-Pacific in the evening. New enquiries are responded to within 4 hours during business days.

Clean and professional. You own everything — all accounts, all data, all assets stay with you. I provide a full handover document covering campaign structure, what has been tested, what is working, audience configurations, and recommended next steps for whoever takes over. There is no notice penalty beyond the standard 30-day wind-down period to allow proper transition.